Disney will pay $10 million to resolve FTC children’s rights allegations

The global focus on children’s data privacy from regulators and data privacy authorities continues, as Disney resolves allegations stemming from an investigation by the Federal Trade Commission (FTC) that the company did not properly label videos intended for children, thereby failing to meet data privacy requirements. 

Labeling videos as meant for younger audiences is crucial to avoid targeted advertising directed at vulnerable groups. When a media giant like Disney is involved, the content might reach a wide audience, unlawfully collecting data from young viewers whom advertisers then target without the required parental control and consent. In addition to the fine, Disney will ensure that videos are properly marked when they are intended for children.

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